Demand in the age of AI search: Discovery, content and measurement upended
On 1 December 2026, I’ll join the panel to discuss how AI is changing buyer discovery, content and demand measurement.
View the session and speaker profile ↗Speaking / 02
Useful ideas. Clearly expressed.
Available for conferences, leadership conversations, panels, podcasts and executive workshops.
Upcoming / 1 December 2026
Chief Marketing Officer Summit, London.
Current territory
Five conversations worth having.
From marketing execution to commercial growth
Why marketing needs an operating system connecting market intelligence, positioning, demand, product experience and commercial accountability.
The modern CMO operating model
How global marketing leaders can organise teams, decisions, data and technology around business outcomes rather than channels and requests.
AI that changes the work
A practical view of how AI changes research, content operations, decision-making and customer experience—and where human judgment remains essential.
Infrastructure creates capability. Connection creates performance.
What aviation teaches leaders about connected systems, operational intelligence and turning data into action.
Building thought leadership people choose to attend
Lessons from creating a global broadcast-quality industry programme for 1,488 viewers across 79 countries.
Watch / Airside Innovation Summit 2026
Opening an industry conversation.
Watch Ilya Burkin open the Airside Innovation Summit 2026—a global, broadcast-quality programme watched by 1,488 viewers across 79 countries.
Watch on Vimeo ↗Looking for a speaker who connects marketing, technology and commercial consequence?
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