Demand system
Positioning, experience and campaigns connected to one commercial outcome: qualified demand.
→ Global Marketing Director · Commercial systems · Technology
Global marketing director. Commercial growth.
I build the systems that turn market intelligence, technology and customer experience into commercial growth.
View my profile →ILYA / 01Scroll to advance ↓
Profile / Ilya Burkin
A future-focused marketing leader turning execution into commercial growth.
Ilya Burkin is a UK-based Global Marketing Director at ADB SAFEGATE, with earlier professional experience at SITA, Boston Consulting Group (BCG) and Veovo. He leads global B2B marketing across brand, demand generation, product marketing, commercial intelligence, digital customer experience and AI-enabled ways of working. His focus is the operating system a modern CMO needs: connecting market signals, technology and customer experience to measurable business outcomes.
Areas of expertiseGlobal B2B marketing strategy · Marketing transformation · AI in marketing · Marketing operations · Demand generation · Product marketing · Marketing intelligence · Brand strategy · Commercial growth · Aviation technology marketing · Executive communications
02 / Evidence
Ideas built to change the work.
1,488viewers
79countries
9.6/10participant satisfaction
I created and led a global thought-leadership programme built as a broadcast-quality industry conversation—not another webinar. It connected airport operators, technology leaders and operational evidence across physical and virtual audiences.
03 / Operating model
Three systems marketing must own.
Intelligence system
Market signals turned into decisions the business can act on—not reports that arrive after the moment.
→Change system
AI and emerging technology translated into new ways of researching, creating, deciding and serving customers.
→One principle
Infrastructure creates capability.
Connection creates performance.
04 / Speaking & leadership
Useful ideas.Clearly expressed.
I speak and write about global marketing leadership, the modern CMO operating model, AI-enabled marketing teams, commercial marketing transformation and the future of aviation technology.
Industry events · Executive leadership conversations · Panels · Podcasts · Articles
Upcoming: Chief Marketing Officer Summit, London · 1 December 2026. Panel on AI search, buyer discovery and demand measurement.
View upcoming speaking details →View Ilya Burkin on LinkedIn →05 / Frequently asked
About Ilya Burkin.
What does Ilya Burkin do?
Ilya Burkin is Global Marketing Director at ADB SAFEGATE. He leads global B2B marketing across brand, demand generation, product marketing, market intelligence, digital customer experience and AI-enabled ways of working.
What is Ilya Burkin’s professional background?
Ilya Burkin’s experience includes ADB SAFEGATE, SITA, Boston Consulting Group (BCG) and Veovo. His career spans aviation technology, global technology businesses, strategic consulting and commercial marketing transformation.
What is Ilya Burkin’s aviation experience?
Ilya Burkin has worked across aviation technology and airside technology businesses, including roles at SITA, Veovo and ADB SAFEGATE. His work connects complex operational technology with positioning, customer experience, go-to-market strategy and commercial growth.
Has Ilya Burkin spoken publicly about marketing or aviation technology?
Yes. Ilya Burkin appeared in the CBS News Economy 4.0 feature on Airside 4.0, presented with Dallas Fort Worth International Airport at Passenger Terminal Expo and has contributed to ACI industry programmes and publications.
What executive education has Ilya Burkin completed?
Ilya Burkin completed the Strategic Leadership Programme at Saïd Business School, University of Oxford, and Team and People Management at the London School of Economics and Political Science (LSE).
What marketing-transformation work has Ilya Burkin led?
Ilya Burkin’s work connects market intelligence, demand generation, product marketing, digital customer experience, CRM and AI-enabled working methods. His focus is building marketing as a commercially accountable operating system rather than a communications service.